Our Story

Founder of SF Local Color

Bruce Nelson – Founder, SF Local Color

San Francisco Local Color Inc. Painting and Restoration is celebrating its 43rd year as an industry leader in the restoration, care, and maintenance of the Bay Area’s Victorians, Edwardians and other fine buildings. This eleven-time national award-winning firm, founded by Bruce Nelson, specializes in both interiors and exteriors and is characterized by its exacting attention to surface preparation, thoughtful design consultation, aesthetic color selection, and meticulous finishing. The company’s commitment to service demands that it be willing to solve the underlying causes of previous paint failures and correct the problems at their root cause so they do not reoccur.

This commitment has become the hallmark of San Francisco Local Color’s work. By using the latest technologies in epoxy window and epoxy wood restoration, paint removal, choosing superior paints, applying gold leaf, decorative detailing, and by coordinating and supervising other related trades, San Francisco Local Color has lifted the burden from the client into the hands of experienced professionals.

The 10-person team have made San Francisco Local Color the industry’s most recognized residential painting firm as honored by The National Paint and Coating Association and by The Painting and Decorating Contractors of America. Local Color was again awarded Best Residential Restoration this year. It’s a true honor to be recognized by the PDCA.

Bruce Nelson, with 42 years experience in restoring the Bay Area’s finest homes, uses his knowledge to determine the root causes of the previous paint job’s failure. Once the causes have been determined, Bruce prepares an estimate to help the homeowner remedy the problems creatively and in the most efficient way. Water is traditionally the leading cause of surface degradation and failure, so studying how the water is channeled off a building becomes key. Tightening the building against the ravages of water prevents surface failure, prolongs paint beauty, and protects valuable underlying structures. San Francisco Local Color, working with other trades, suggests remedies for repairing or replacing failing gutters, downspouts, water tables, porticos, roofs, balconies, flashing, windows, doors, and other wood trim that may channel water.

LICENSES AND CERTIFICATIONS California Contractor License #687781 Insured Member: Painting and Decorating Contractors of America National Trust for Historic Preservation Victorian Alliance of San Francisco Certified since 1996 To Use: Window Repair/Repair Care Systems Technology Certified To Use: Advanced Repair Technology methods and materials for building conservation. Certified for Lead Containment: We have employees who have been schooled in lead containment and who rigorously follow regulations described by the City and County of San Francisco. Bruce Nelson of San Francisco Local Color, Inc. holds a Certificate of Completion from a lead abatement course conducted by Lead Solutions.